For Example, Short Wave Radio to Listen to EWTN

More recently I found the company had a special page for EWTN listeners on their web site, so maybe my idea was used in a way I did not expect, or perhaps they had that page before I even made the suggestion, and I just forgot it. Nevertheless, I was encouraged by what may have been a success, but at very least was a near miss.

The short-wave radio company and I were exchanging e-mails when suddenly they stopped responding. This type of thing has happened to me several times with different companies and even a charitable organization. Perhaps their lawyers are worried that I will sue. If so, let me say here on the Internet that the advice is free. Of course I could change this page, but it is cached on Google, and what is perhaps better five times on archive.org going back to February 2003. You could simply go back and get copies of these.

If you wanted to be really super careful perhaps you could get a public notary to download, copy and sign the the web pages.

If you want me to put the promise in writing I will be glad to send you a letter. I am working on other ways to assure companies and other organizations on this, if you have any suggestions you can put a note in the guest book. Let me repeat that the advice is free, I am doing this to serve the Catholic Church.

In addition to the short-wave company I have also provided free advice to Sirius Satellite Radio which has added EWTN to its programming. They contacted me as a result of this page. So you can see this is actually working.

But short wave and satellite are not the only possibilities. EWTN is on AM, FM, or Cable TV, which might give us many opportunities for Catholic advertising. As I have a web page on tips for better AM radio reception I can see many possibilities, for example, companies that produce and/or sell good quality AM radios: CC Radio, and GE Superadio.

Book Stores

Let me also note that Catholics can encourage local bookstores to include more Catholic material in their offerings by mentioning to the person doing the stocking decisions that the local Bible bookstore only carries books that are in agreement with their religion. Other denominations including Catholics are not properly served. I have a web page on suggesting to bookstores that they carry more Catholic material.

Professional Sales People

If this web page actually succeeds and collects useful ideas from the Catholic community, the actual sales job is likely to be done by the professional ad salesmen at the various Catholic periodicals and other Catholic media outlets, or perhaps successful Catholic businessmen or salesmen could be encouraged to sell the idea of using Catholic media to companies that could profit by doing so.

Advantage of not being daily

I sent a letter with this argument to my local free computer newspaper, California Computer News, CCN. CCN liked it so well that they not only ran the letter they turned it into an advertisement for their advertising and ran it over and over again. Perhaps Catholic periodicals could run similar ads.

A key element in this type of strategy is for Catholic periodicals to establish themselves as a place where people go to make certain types of buying decisions. For example, the reason why the free computer newspaper could use my argument is that it is obviously true. If people want to buy computers in our metropolitan area, CCN is where they go to find the information. For Catholics I suppose Catholic periodicals are where we go to find ads for Catholic funeral services. It might help if we established Catholic periodicals as the source for other services. Figuring out what those other services might be is a principle objective of this web page.

Job listings

It seems likely that advertising in Catholic or other religious periodicals might help you find more ethical and responsible employees. Of course care is needed because some crooks try to sell themselves as religious, and some non-believers are good employees. For example, I think I was a pretty good employee before my conversion. Of course if you are planning on doing something dishonest in your business I hope that Catholic periodicals are not the place you want to advertise for employees.

Renters and Roommates

My friends often complain about rules like this. Why is it that you can say you are looking for a baseball fan, but can not say you are looking for a rosary fan. But we could advertise in Catholic media and achieve much the same results while staying well within the law. Because of the principle of freedom of the press it would be hard to set up any law that prevented religious people from advertising in their own journals.

Digression on Prejudice vs. Freedom of Association

I am suggesting that a group of dedicated people of any religion should be able to set up group living quarters that exclude people of other religions, even if they are not monks or nuns, if their objective is to mutually build one another up in their faith, rather than exclude people they do not like. In that case the religion is not like race, rather it is the deepest, most significant part of the person's life, and choosing roommates on that basis is not evil, in fact it is admirable.

This is particularly true if the ability of people of different religions to find housing is not significantly reduced. For example, the fact that Catholic monks do not house Jewish people in their monasteries does not leave Jews homeless. If evangelical Christians set up religiously dedicated households, which they frequently do, this does not significantly limit the ability of Catholics to find housing.

As a society we need to find ways to protect people against prejudice and at the same time give people the freedom to associate, and to live serious religious lives without government interference. But enough digression, back to Catholic ads.

Catholic Organizations

Catholic Informational Ads

In fact a Catholic organization recently contacted me asking for advice on this. I actually did not have much that was very original to say, but perhaps I helped, and I was honored to do it.

Politicians

It should be noted that people who attend church regularly have very high voter turnout rates. For the relatively uneducated it is twice as high as the voter turnout for uneducated people who do not attend church regularly. So the readers of Catholic periodicals and other media should be particularly important to politicians.

Taking Advantage of Anti-Catholic Business

Those are my ideas, where are yours?

You can leave a message for me in my guest book. Leave an e-mail, and I will contact you.

Past marketing suggestions and consulting

I sent e-mails to several Internet appliance companies suggesting four sales points they could use. Two made no change, but the third used two and maybe three of my ideas.

I mentioned above how I sent a letter into California Computer News that was used as an Ad. That was my intention all along. I think it is was my first attempt at writing ad copy and it worked. But perhaps it was not my first attempt, my memory can be a little selective.

Pages for carrying on the "New Evangelization"